A commercial that I found to be quite successful in grabbing my interest and appealing to me are the Mac and PC commercials. These commercials personify the Mac and PC and give them human bodies and characteristics. These ads present two men, Mac is a young, casually dressed, and 'hip' looking dude, while PC is an old, balding, suited, and timid older man. These commercials try to appeal our ego's and represent achievement appeal. These ads are saying that if we use a PC then we are 'uncool' and will be unsuccessful, but if we switch to a Mac then we will gain achievement and acceptance just for owning one. We all want to achieve and feed our egos, most of what we do is inevitably to achieve great things. They are quite persuasive because they point out every human's greatest fear, not being 'cool' or young. We all want to achieve and be accepted by society and people who we find 'cool', and the Mac commercial's definitely accomplish this. I believe these commercials are very clever and the advertisers know their target audience well, and how to appropriately appeal to them. The only downside is that Macs cost a lot of money and are not easy to get if you are not at least upper middle class. I think I'll stick with a PC for now, but as soon as I get the money I'm throwing my PC to the curb and getting myself a Mac.
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